"When I travel, I like to get to know people. I am impressed by you because you are in the land of Ferdowsi.
I like to fill my life with stories and things I can share with others; I believe that stories create lives. Talking about innovation at this event means raising the quality of life. There are moments in life when we turn to advertising.

Before discussing advertising, there are people who look for purposeful brands. When it comes to problem-solving, we need to have a solution. The question is: how can we use innovation and creativity to solve problems? I have visited India and Pakistan on both sides of the border, looking for campaigns that connect people across borders.

You can see how advertising and brands bring people together in countries with different religions. Brands can also introduce human values.

He reminded: companies with a purpose grow, and brands with a purpose endure.

This event is named after Fares Ibrahim Abuhamad, one of the greatest generational figures in media and advertising in the 20th century."